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Coaching and Consulting Services for Marketing and Managing Your Small Business
Services provided by Career Strategists, include one-on-one strategy sessions to
assist current/potential small business owners in:
- Determining if self-employment is right for you
- Exploring/researching potential business ideas
- Funding the business and identifying sources for loans
- Market analysis and review of competitors
- Outlining steps to launching a successful business
- Business development and sales strategy
- Positioning/defining a business niche
- Revenue generation; exploring revenue diversification
- Reviewing and creating business plans and models
- Pricing and structuring fees
- Marketing communications and public relations for your business
- Work/life balance issues related to self-employment
Career Strategists specializes in assisting small business owners in marketing their businesses. Services include, but are not limited to:
- Developing your “personal brand” and helping you communicate this to service providers and key audiences
- Researching/writing/developing a marketing plan for your business
- Developing customized, targeted marketing strategies and tactics for your business
- Writing/editing a professional biography that “sells” the business owner and their experience and
positions them as an expert in their chosen field
- Researching/writing/developing press releases promoting your company and its products/services
- Developing public relations and promotional strategy
- Assistance in developing a targeted media list based on your business
- Referrals to top-notch marketing communications service providers (including printers, graphic designers,
media relations specialists, specialty advertising companies, web designers/content specialists, etc.).
- Assistance in developing themes/concepts/titles/content for speeches, presentations and articles/editorials,
which “brand” you and your business
Small Business Coaching and Consulting Fees
A Single Small Business Strategy Session with Renee Trudeau
What Does A Strategy Session Include?
- Preparation and review time: Prior to your session Renee will spend 30 minutes of brainstorming/preparation
time reviewing your intake materials/ resume and developing initial, personalized strategies and suggested
resources for you based on your stated needs (provided that you submit your materials 48 hours prior to meeting).
- 1-hour strategy session with Renee: A typical session includes coaching/ strategizing, feedback and interactive
exercises/homework to help you gain clarity and focus.
- Personalized materials: Clients leave with customized handouts/resources (if appropriate) and a mini “Action Plan” listing relevant business development sources, marketing referrals/contacts, books/resources
and networking events/ organizations recommended during their session.
- E-mail follow-up: Renee follows-up each session with an
e-mail correspondence detailing specific contact
information or additional information on resources that were discussed during the strategy session.
- A complimentary subscription: to Renee’s popular online newsletter “Career Management Resources.” Personal Investment: $300
*Ideal for NEW clients who only need to see Renee one time for a single session to cover one of the topics listed
above or such specific issues as 1) developing and promoting your personal brand, 2) resources/strategies for
marketing your small business or 3) determining a niche and position in the marketplace.
Small Business Jump Start Package:
- Two small business marketing strategy sessions with Renee (details above)
- E-mail support during the period you are working with Renee (details here)
- Access to Career Strategists’ password protected online Career/Business Resource Management
Center (details here on this premier service)
- A complimentary subscription to Renee’s inspirational online newsletter
- Additional strategy sessions at the discounted rate of $275/session (includes
e-mail coaching) Personal & Business Investment: $550
Small Business Launch Package:
- Four small business marketing strategy sessions with Renee (details above)
- E-mail support during the period you are working with Renee (details here)
- Access to Career Strategists’ password protected online Career/Business
Resource Management Center (details here on this premier service)
- A complimentary subscription to Renee’s inspirational online newsletter
- Additional strategy sessions at the discounted rate of $275/session (includes
e-mail coaching) Personal and Business Investment: $1,075
Other services/fees:
- Phone or
e-mail coaching on the issues and areas outlined above: $150/30 minutes
(each additional 15-minute increment is $75).
- Reviewing and providing feedback/suggestions on business or marketing plans, marketing materials, web sites or logo/design work:
TBD.
- Personalized marketing plans (developed by Renee): Call to discuss your needs.
For information or to discuss your needs, e-mail renee@careerstrategists.net or call 512- 459-6700.
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